When trying to decide between an LCD TV or projector the setup, screens, and mounting tend to be negatives for the projector folks. While there are applications where a projector will clearly winâ€¦ it isnâ€™t always the case. Sony has a new projector that shows they are still innovating. The Sony 4K Ultra Short Throw Projector looks like a piece of furniture and shoots an Ultra HD projection on any wall, up to 147-inches. So that is the good news, the bad news is the hefty $30,000 to $40,000 price tag.