I am a firm believer in “You bought it, you own it”. When I buy a song online, I believe I have the right to play it – yeah call me crazy. I have the right to play it on any damn thing I own. Say hello to DoubleTwist (no its not another RAW beverage from Pepsi). DoubleTwist is a free application for sharing, enjoying and syncing personal media. One of the cool features is being able to convert DRM infested tunes straight from my iTunes library into an unprotected MP3 format, and thats just the icing on the cake. DoubleTwist lets you go between software formats and hardware platforms through a Barney friendly interface. Oh and let me say it again – ITS FREE. BTW, if you are one of those online narcissists try Twist me! its an app for Facebook users. DoubleTwist was co-created by DVD Jon, the once defiant Norwegian teenager who cracked the DVD encryption code. He since left Norway, moved to California, and hooked up funding from the famous Index Ventures group (they backed Skype, FON and many others). Like plastics, this is going to be Big!