Calvin Klein USB Sunglasses?

Starting in October (oops you missed summer) Calvin Klein will be selling a $200 pair of sunglasses with a built in 4GB Flash Drive.  Is it just me, or are they missing their target market?  Do they want to keep their money wasting ultra-dumb-cool customer… or do they want the nerds?  Either way I think the idea should have been squashed in the first design meeting.

[Via]