7, Jul 2011
How To Beat The Heat Japanese Style

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In an effort to deal with the extreme heat a few Japanese companies have come out with an icy cold foam spray.  The foam cooling sprays have names like "Hokkyoku Monogatari" (translated – Tales of the North Pole) and can be molded into anything and feels like a ball of confetti.

"Products such as these are not new, but we have seen a boom in demand for them this summer with the idea of "setsuden" (energy saving) becoming more imminent in Japanese people's everyday lives. Taking it one step further from traditional cooling sprays, this fascinating innovation actually releases a chilling foam that hardens and can be wrapped around the user's wrist."

 

[Via]

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