Like the many versions of the Casio G-Shock Watch, but with a wooden bezel. I guess it is hard to keep innovating. The W-Shock or Wood Shock watches will set you back about $250 and have the basic feature set of a normal G-Shock watch (EL Backlight, auto-calendar, multi-function alarm, 12/24 hour formats, stopwatch, etc,). The big thing missing from the W-Shock watch is the water resistance part, guess the wood doesn't seal up the casing as well?