The title isn't a typo, the folks at a-JAYS (Swedish folks) have come out with a decent looking headphone for the new iPhone four, the a-JAYS Four iPhone.
The flat cable takes a bit of getting used to but ultimately ends the frustrating tangles that occur with the Apple headphones. The silver Chiclet is a 3-button remote used for controlling your music and making calls. Snazzy stuff. Look for them in the third quarter.