People grumble about giving up their Facebook accounts because of privacy issues, a general dislike of Zuckerberg, other options, etc, but they don't. This might be the last straw for many Facebook users as they try to inject ads directly in your feed.
So the main page you use, the News Feed, will now have ads filling up that space. Sooo, more ads getting in the way of why I use Facebook, which is to connect to family and friends. Adios.