Ahh, the infamous DIP switch. Remember having to configure old school gadgets that had dip switches? Good fun.
The Click Watches come in two models, one with dip switches (my favorite) and the one with a rotating dial. The switch/dial is used to change what is displayed on the retro LCD. Options that can be displayed include 12/24 hour mode, backlight, date, or a bar graph time display.
You have a choice of a metal flex band or the fake ribbon cable cloth band. Yours for $149.99 here.