Aptera Calls It Quits

Posted on Dec 2 2011 - 6:00pm by Russ

Aptera 2e

The writing was on the wall when, a few months ago, Aptera started refunding customer deposits, but it is still quite sad.  I was actually on the waiting list for an Aptera 2e, and waited a loong time for what turns out to be nothing as Aptera has just announced they are closing their doors.  The car had a bright, but very short, life.  Sad.

Aptera CEO Paul Wilbur sent the following message:

“We were well on the way to satisfying the vision of efficiency on which the company was founded and we are confident that with time and capital we could still achieve our goal…Despite that promise of efficiency, this challenged market–specifically large private investors–did not have an appetite to lead an investment for the perceived low volume return of our three-wheeled vehicle. So we reprioritized our product plan to four-door sedans, which also cost us time.”

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