The Lytro camera is different than your current digital camera which captures a single plane of light. The Lytro captures the entire light field allowing for some pretty amazing photos, photos you can 
even focus after the fact.
The Lytro cameras come in the following colors and capacities;
Red Hot
$499 | 750 Pictures – 16GB
Graphite
$399 | 350 Pictures – 8GB
Electric Blue
$399 | 350 Pictures - 8GB