Considering that Vitamin Water is such a hit and is making 50-Cent rich(er)… this one should do well. Activate is taking the vitamin drink to the next level by keeping the "good stuff" out of the drink bottle until you are ready to drink. Instead of letting the vitamin goodness sit in the water deteriorating over time, they keep the vitamins and herbs as a powder in a chamber inside the cap. Wonder if thy licensed this technology from these guys? For $2.30 per drink they aren’t exactly cheap… but par for the course.
They are currently only available at retailers in Southern California and come in the following flavors.
- Immunity Orange
- Antioxidant Berry
- Energy Lemon Lime
- Vitamin Fruit Punch