I love my TiVo… but the moment this timeshifting gadget becomes a full fledged advertising box I will retire it. TiVo, you listening?
Starting today TiVo has begun implementing a new feature which will allow advertisers to put ads up when you pause programming.
Luckily, the feature seems to be quarantined to pausing only for the time being, while unrolling only to Series 2 customers first, sparing those of use with Series 3 and TiVo HD boxes from the ads…for now. Evidently, asking customers to pay a reasonable subscription cost for small bits of publicly available data to be downloaded to proprietary hardware sold above cost is just not as profitable as it used to be.