Now that Ron Jeremy is reaching the end of his "professional" career he has taken to branding Rum. Makes perfect sense. The rum is hand crafted by 72-year old master distiller Francisco "Don Pancho" Fernandez and is a high-end, dark, 7 year, oak aged rum. You can expect hints of sugarcane, vanilla, fruit, and spices. The best part, you get a picture of Ron Jeremy on every bottle of Ron de Jeremy Rum.