Looks like the folks at IKEA are branching out from furniture to full blown electronics. In this case an HDTV / furniture combo dubbed the Uppleva.
You get full HD, LED Smart TV, DIVX HD, 400Hz MI, WiFi ready, integrated Blu-Ray / DVD / CD player, built-in 2.1 speaker system, a wireless subwoofer, cable management, extra equipment storage compartment with infrared pass-thru front. You pick the TV frame and size. Video of the Uppleva after the break.