Wow, you have to give it to the marketing guy/gal for even pretending this is a good idea. The Woogie is basically a stuffed animal type thing with a speaker.
"The squishy, huggable answer to the question on every child’s lips: “Can I play on your iPhone?”
Sure, your iPhone or iPod touch has lots of tempting goodies on it. With hundreds of books and games available from the App Store, it’s no wonder your kids want to play with it when you’re not using it. But how can you let them play AND know that your iPod or iPhone is safe from the perils only kids can dream up for the things they play with? The answer’s simple. Woogie!"