Portable Fireplace…Um Ok?

Inventions for the sake of inventions… puzzled how stuff like this makes it to market.  Conmoto has made a portable fireplace labeled the travelmate.  The unit weights 55 pounds (not so portable) and burns bio-ethanol (no smoke).  I really can’t think of many uses for this type of thing.  Any ideas?  Yours for only $3,300???