While the eCool Underground Beer Cooler ($349) is a neat idea, I question its ability to get beer "cold". Unless of course you live in a climate where your ground is icy cold, aka permafrost. And yes, while technically it should be colder underground, I can't imagine it being cold in say, Phoenix, AZ. Maybe I am wrong, I haven't tried burying my beer 3-4 feet yet. I usually use a cooler or refrigerator. Silly me.
My last gripe with this "cool" idea is that there isn't one video of this product in action, just a bunch of renderings. Granted, who ever did their renderings did a great job.
The earth cooler from eCool is invented, developed and patented by four guys from Mors, a small island in northern Denmark. The parts are likewise produced and assembled on Mors by hand.
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